Mom Creates a Fairy Tale Jewelry Success Story
Here's another jewelry success story for you. This time it's about a busy mother who decided to concentrate on what she knew best: making children happy. Per a company press release:
" It was motherhood itself that inspired Joanie Perales to start Fairy Tale Jewels, a children's jewelry line designed with sterling silver beads and components and sparkling Swarovski crystals. "The only infant and children's jewelry I could ever find was either plastic, plated, mass-produced in a foreign country or just plain boring", says the mother of three. In 2001, shortly after the birth of her first daughter, Macy, Perales spent months formulating a business plan that would offer mommies and the like, fresh and sassy designs for their "pampered princesses". In 2002, Perales created her own website and launched her online store.
Armed with her newfound knowledge as a mom and baby number two on the way, Perales, 31, participated in local baby expos to market her brand. In addition to local and national advertising, she also sold her unique creations on Ebay to generate additional funds to keep her business moving forward. She quickly learned that in order to be successful as a mother and to maintain a growing business, organization was the key. "There was a time when I was running in 100 different directions and didn't know where I was going or what I was doing. That's when I knew I needed to get focused, get organized and prioritize."
Perales still operates Fairy Tale Jewels out of her home in Katy, Texas, a suburb of Houston. But, plans are currently in the works for a Corporate Showroom to launch in Spring 2007. Sales have soared for this company growing 50% from 2003-2004 and 90% from 2004-2005. Sales are expected to quadruple in 2006, as fairy Tale Jewels will debut its boutique collection in early January in upscale children's stores throughout the United States."
Read moer: Fairy Tales Really Do Come True: Mompreneur Reveals Her Secret to Success
09/18/2009 at 4:50 am
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